Digital Content Marketing Manager

Strategic and creative internal communications professional with 12+ years of experience leading digital content initiatives, social media campaigns, and cross-functional collaboration. Known for creating messaging that builds connection, transparency, and alignment across teams. Combines media production expertise with big-picture campaign thinking to deliver powerful, people-centered communication.

Featured Spotlights:

American Girl - Stop Motion

In the last 4 years, I've collaborated with American Girl as a Mattel-approved vendor through Apartment D Studio. I've managed all post-production and edited each episode for Girls of the Year; Joss in 2020, Kira in 2021, Corinne in 2022, Courtney's 1986 Adventure, and the School Rules series in 2023.  I focused on storytelling, managed special effects, rig removal/vfx, built out sound design, and created trailers at different lengths and aspect ratios for social media delivery.

Esports Engine

Since 2018, I've had a hands-on creative role with Esports Engine. They specialize in on-site production, broadcast management, and tournament execution, and are at the forefront of creating program content for Esports tournaments worldwide.

 I've collaborated with many of their brands, including League of Legends, Fortnite, Overwatch, Call of Duty, Brawl Stars, Team Fight Tactics, Legends of Runeterra, Clash of Clans, Pokémon, FIFA, Rocket League, Madden, and PUBG. Hired to craft a single video, since then, my co-owner at Dynamic Fox and I have formed a robust partnership with their team, contributing to the production of hundreds of their pieces. Our work spans season roadmaps, event openers, compelling player and team highlight reels, and comprehensive event packages including still assets for broadcasts and social media.

The deliverables include cut-downs, alternate endings, motion graphic templates, broadcast graphic packages, eye-catching thumbnails, website branding, and captions with diverse language subtitles/translations. 

Goliath Games & Pressman Toys

Working directly with the Goliath Games Social Media Production Team for three years, it all started with a successful campaign for "The Real Truth" board game. Throughout this period, I've contributed to scripting, scheduling, production, and post-production for various products, including how-to-play videos, hype trailers, social cutdowns, and broadcast commercials.

  • Wild Kratts, Charades for Kids, Mastermind, Rummikub: Quickly edited social media trailers and promos along with 30, 15, and 10-second cutdowns, tailored for 16x9, 9x16, and 1x1 formats
  • Alice’s Garden, Fire Tower, and The Real Truth: Produced and edited comedic sizzles and instructional videos on how to play the games. Crafted thumbnails and edited cut-downs optimized for 16x9, 9x16, and 1x1 formats
  • Unsolved Game Series and The BBC Traitors game: Crafted social media trailers for three variations of their Unsolved Detective Game and The Traitors Official board game with multiple versions & aspect ratios for each package 
  • Event Videos and External Pitch Materials: Worked to create overall trailers for multiple departments and recaps for various event media. Produce pitch pieces for new products and toys for in-person meetings with retailers

BuzzFeed Video

When joining BuzzFeed, long-form episodic content was not in production. During my time there, I actively worked on creating 300 episodes with the producing teams,  hired and trained a full post-production team, and handled all finishing while collaborating with the Social Media team - contributing to 16 billion minutes watched in three years.  Starting with the initial You Do You series on Violet, I advocated for creating more episodic content. It led to working with iTunes, Hulu, YT Red, Verizon, and Comcast for deliveries, created shows for Snapchat, and expanded across multiple YT and FB channels. I collaborated daily with the producers and pre-production, managing post-production and launching series such as  Worth It, The Try Guys, Unsolved: True Crime & Supernatural, Ruining History, Am I Doing This Right, and Broke. I also worked on Tasty's integration, launching international pages, connecting the producers with editors to craft long-form Tasty series, and adapting content to 8 languages.